Contemporary Horror Advertising Campaign Analysis

AUDIENCE RESEARCH - Focused Group Interview

AUDIENCE RESEARCH - General Research

For my audience research I did extra research in order to get accurate answers as I knew in my questionnaire I wouldn't have got each age group to reply to my survey. So by doing this tally chart I was able to reach out to a lot of people to reply to this one question. I was very lucky in the sense that I knew people from every age group that is on the tally chart, so from 15-27. I had at least 2 people from each age group to fill out this chart. From the results I can tell 42 people out of the 48 I asked said they love psychological horror. This secures the result I got in my survey because the most chosen genre was psychological horror. I am definitely going to make my trailer based on the sub-genre psychological horror.

AUDIENCE RESEARCH - Focused Group Horror Trailer Reactions

AUDIENCE RESEARCH - Findings/Analysis of Questionnaire

For my audience research I asked a range of people to fill out the questionnaire I created on SurveyMonkey but I only got around 20 responses. This is a video of me discussing my findings and analysing each question. I have analysed questions 1-4 in the video.